Google reviews: how to make them count

Google reviews: how to make them count

Google has recently modified their search results to display ratings from review sites like Facebook and Yelp. While this may seem like a small change, it has actually made reviews more important than ever in terms of SEO. With the following tips, your company can shine in the Google search results.

The benefits of Instagram for your company

The benefits of Instagram for your company

Out of all the numerous social media platforms, Instagram is playing in the big leagues with over 400 million active users. But since most companies are acquainted with Facebook and Twitter, Instagram has essentially been overlooked as a marketing tool.

4 ways to manage your online image

4 ways to manage your online image

Not only has the 21st Century brought about vast technological advances, it has also enabled new ways for businesses to get their brand messages out to customers and unearthed a new-found necessity: online reputation management. With a multitude of platforms and tools out there, it has never been easier for customers to directly interact with brands and products.

How to use LinkedIn to create business value

How to use LinkedIn to create business value

LinkedIn is a highly useful site, but many small businesses simply don’t make the most of it. The problem is that most of the information out there, that SMBs try to model, is focused on tips and strategies for larger organizations. And these strategies are simply not as effective when applied to the SMB. So what can the small or medium-sized business do to actually gain value from their LinkedIn efforts? Here are few tips to get you started.

How to fight back against ‘rant’ sites

How to fight back against ‘rant’ sites

While ‘rant’ sites are not new, for many small and medium-sized business owners, the words found here from unsatisfied customer can sting. Of course the hurt from words pales in comparison to the damage done to your organization’s online reputation.