Technology, like everything else, is continually evolving, making it difficult for already busy small business owners to stay informed about the trends. Lucky for you, we’ve put together a list of some of the top, easily adopted trends in business technology for the new year as picked by Gartner, Inc.
Cloud Computing
Cloud computing is a phrase that many business people have heard, but don’t necessarily know the meaning of. Cloud computing is Internet-based and employs shared software and resources to store, create, and edit information.
Most people don’t realize how valuable cloud computing can be for their business. Since more software and equipment is going to be cloud-based, the need for software and equipment in the home or office is diminished. In the next year, the variation of services accessible through the cloud is expected to grow, making cloud computing more sensible for businesses than ever before.
Mobile Applications
Smartphones and mobile devices are utilized by just about everyone nowadays, which is why they are such a great medium for connecting with your audience. More and more businesses are recognizing the value in building an application for mobile devices.
One of the crucial advantages of building an application is the personal experience that can be created based on location, motion and behavior of the user. With the variety of platforms for building mobile apps growing, the reasons for not building one are quickly declining.
Social Collaboration and Feedback
Social media is a broad term that covers almost any form of online communication that is collaborative or interactive, and it has become a new method of communication for a great number of consumers – many people now go to a company’s Facebook page to communicate praise or concerns before calling a customer service line.
Social collaboration consists of crowdsourcing and collaborative programs as well as wikis and blogs. We are all aware of Wikipedia, the go-to informative site for many people, where content is created by the users. The popularity of this site, and websites like it, goes to show just how powerful social collaboration can be.
Word-of-mouth is a surefire way to boost business and a social media presence is one of the most effective ways of growing word-of-mouth about your company. Many social media websites are making themselves more business-friendly, which is why they’re sure to be one of the top business trends in 2011.
These are just 3 of the top 10 strategic technologies for 2011. Many of them are already used by small businesses, but with their popularity growing, it’s becoming more useful for businesses to begin to adopt these technologies. For Gartner’s complete list of the top trends for 2011, including futuristic concepts like “Context-Aware Computing” and “Fabric-Based Infrastructure and Computers”, click here.