How to fight back against ‘rant’ sites

How to fight back against ‘rant’ sites

While ‘rant’ sites are not new, for many small and medium-sized business owners, the words found here from unsatisfied customer can sting. Of course the hurt from words pales in comparison to the damage done to your organization’s online reputation.

How to respond to criticism online

How to respond to criticism online

The majority of the population uses the Internet everyday. And when a customer feels they’ve been wronged, it is incredibly easy for him or her to go online and vent their frustrations. So when this happens, how do you handle it? Here are some tips as to how to react to negative brand criticism, so that you can paint a positive image of your business online.

Will your business be disliked on Facebook?

Will your business be disliked on Facebook?

On Facebook, the number of likes your business page gets is currency. It shows authority and that your business is popular with customers. So, what would happen if suddenly a dislike button were released? How would that impact your business? You may have recently heard that a Facebook dislike button is in the making.

Protect your online rep with ORM

Protect your online rep with ORM

The more your company expands, the bigger its online presence will become. This means keeping eye on what your company puts online, as well as what others are saying about you, becomes a vital task. Online Reputation Management (ORM) is important, and here’s how you can get started with it.

The importance of online reputation

The importance of online reputation

Social media has grown to a great extent in the last decade, revolutionizing the Internet through its ability to connect people and open new business opportunities. Many companies are now aware of the importance of establishing an online presence, and so have created business accounts on various social media platforms.

5 online reputation management mistakes

5 online reputation management mistakes

We all know how important social media is to create and maintain a business’s online reputation. As a small business owner, you’ve probably used social media to establish a connection with your customers and share stories that will shine a positive light on your brand.