How many times have you heard the saying “It’s not about what you do but who you know”? — probably too many to count. Regardless of whether that’s your current business mantra, it’s hard to ignore the advantages of tapping into your network.
Delta is paying big for the IT outage that occurred last month: millions of dollars in damages, 2300 cancelled flights, and significant reputational damage. Despite the harsh cut to the airline’s bottom line, Delta will probably still survive. But the real question is this: Can your business survive after long periods of downtime? A natural disaster, power outage, or successful hack can be the downfall of many small- to medium-sized businesses.
Remember in 2012 when Dropbox’s data, which contained details of around two-thirds of its customers, were leaked? At the time, Dropbox reported that a collection of users’ email addresses had been stolen, but it wasn’t until recently that the company discovered that passwords had been stolen as well.
Fishes are known to travel together in schools. They do so as a defense mechanism against predators or as a means to find a mate. Rarely do we see a fish making its way through the ocean unaccompanied. Schools of fish are the Twitter equivalent of celebrities or public figures, whereby lone guppies are SMBs struggling to make a splash in terms of their online presence.
If genie lamps were out of stock before you could place an order for one, the next best thing to manage and grow your small- and medium-sized business lies in CRM. Short for customer relationship management, a real difference is possible, with the right software of course.
Every time we learn about a cyberattack that has affected so many businesses, we invest in security technologies that will safeguard our systems. This year, however, social engineering attacks have taken center stage in the Rio Olympics. Using various scams, hackers can circumvent network security systems by convincing gullible users into giving away sensitive information.
While an impressive arsenal of weapons can help you win a battle, you need diligence, perseverance and sacrifice to win the war. But when that war is waged in the arena of calendar management, you’re dealing with a whole other monster. When scheduling meetings, uncontrollable factors like varying schedules and department-specific time constraints mean that the same war strategy won’t yield the same successful results.
Facebook’s most recent monthly active users numbered over 1.7 billion. Billion, with a ‘b.’ Since creating and managing a page for your business is free, there simply isn’t an excuse to put off doing so another day. Whether your page is being neglected because of low traffic or ROI on the time you invest in it, 1.7 billion is too large a number to ignore.
In computers, as in war, encryption is a way of encoding sensitive information so only authorized parties can make use of it. Unfortunately, computer hackers have developed ways to infiltrate your company’s network and systems, take your confidential data hostage, and unlawfully encrypt it.
More money on less investment, that’s the dream, right? Well, counterintuitive as it may seem, flash-in-the-pan tech fads and trends may be just the way to achieve that. With the right tools, you can associate your SMB with popular new technologies without much investment.